What is the current status of our product categories, and what is the potential for introducing a new one?
Client Question
Project workflow
Phase 1: Business Understanding
Meetings with the client to gain insights into their business, with a specific focus on the various product categories and their history.
Phase 2: Data Preparation
Collection of internal and external data to the company for the descriptive analysis.
Phase 3: Descriptive Analysis of current products
Exploratory analysis of past product sales and their evolution, including category trends, target customers, costs, and other key factors.
Phase 4: Descriptive Analysis of competitors
Exploratory analysis of competitors in the potential new product category, including their location, pricing, and market positioning.
Phase 5: Results Reporting
Reporting of key findings from both analyses, highlighting critical insights and strategic implications.
Phase 6: Results Delivery
Results presentation to the client.
Technology Stack
