Client Question
Where is the optimal location for a new sales point in Belgium, considering my customer profile and existing sales network?
Phase 1: Data Preparation
ETL process for collecting sales, demographic, and geospatial data, followed by cleaning and preparation of databases for analysis.
Phase 2: Predictive Model Development
Identification of key variables and their weights guided the selection of machine learning algorithms for predictive modeling. Models were trained and tested using historical data, with validation techniques ensuring accuracy. Interpretation of results focused on market trends and model insights to optimize the selection of the new Porsche sales point.
Phase 3: Results communication
Translation of complex predictive models into strategic and actionable insights through the support of clear visual reports. Market trends, customer segmentation, and optimal site selection were highlighted, ensuring executives could make informed, strategic decisions based on analytical evidence.
Technology Stack
